Cementing a relationship that has spanned four
decades, Reed Business Information (RBI) has renewed its contract with Quadrant
Subscription Services for a further five years.
The
contract renewal of the Air Business Group’s largest account sees RBI’s global
titles such as New Scientist, Farmers Weekly, Flight Global, Airline Business
and Estates Gazette continue to benefit from subscriptions management alongside
business information and a full suite of next generation eCommerce solutions.
Receiving the full end-to-end service from the wider Air Business Group, this
long-standing partnership also encompasses the domestic and international
distribution of RBI’s publications.
With more
than 220,000 subscribers globally, RBI’s titles address the four major markets
of science, agriculture, aerospace and real estate. Each has a distinct
geographic reader profile which Quadrant, having contact centres in the UK,
North America and Asia Pacific, is uniquely placed to serve.
Quadrant
has consistently proved its value for RBI, delivering strong return on
investments for the company. For example, in 2016 an investment of £20,000 in a
newly launched eCommerce Abandon Saves service, secured RBI over £200,000 of
revenue. Using intelligent emails and pop-ups, Quadrant counters last minute
concerns and distractions if consumers try to leave before concluding their
order. It improved conversion rates by over 10% for RBI’s Farmers Weekly.
David Wilson, Managing Director of RBI comments on
the extended partnership:
“The relationship between our two companies is one
of strength and trust. We know that as the market evolves Quadrant is committed
to creating innovative and advanced solutions tailored exactly to both our
business needs and the needs of our subscribers.”
Stuart Lacey, managing director of Quadrant, adds:
“By the time this contract runs its course, we will
have worked with RBI for nearly 50 years. Securing the confidence of this
world-leading information provider is a testament to Quadrant’s performance as
a whole, from our innovative technology offerings to our dedicated level of
customer service. Moving forward, we will continue to focus on eCommerce and
digital fulfilment solutions. With the launch of new technologies and systems
in 2017, RBI can be assured it will have the most progressive subscriptions
solutions in an ever-changing market.”
ENDS
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