Officially announced as one of the first
signatories of the Vision for Literacy Business Pledge 2017, the Air Business Group positions itself at the forefront of businesses committed to literacy and
social mobility.
Air
Business joins other internationally-recognised brands, such as Amazon, Sainsbury’s,
Facebook and KPMG, in promising to take action to increase UK literacy levels.
Having served the publishing sector for over 30 years and actively supporting this
industry through its high level of service and strategic partnership with the
Professional Publishers Association (PPA) for the past 8 years, the UK literacy
crisis is a cause which resonates strongly with the global distribution and
subscriptions company.
According
to the Department for Innovation and Skills, up to 35% of the adult population
in the UK’s most deprived wards lack the literacy skills expected of an 11-year
old. Meanwhile the CBI reports that 37% of employers are dissatisfied with
young people’s literacy levels. The Vision for Literacy Business Pledge 2017 seeks
to address this crisis by calling on businesses to elevate the national
literacy issue and take practical action to help close the current literacy gap.
By
signing the Pledge, the Air Business Group promises to engage its employees in
this literacy challenge and, on a wider level, support the drive to increase
literacy rates both locally and nationally throughout 2017. It plans to use its
established position in the UK publishing market to spread greater awareness of
the initiative amongst its network of clients and partners.
Adam Sherman, Air Business Group Managing Director,
comments:
“As a company whose roots lie firmly in the
publishing industry, the UK’s literacy crisis is something the Air Business Group
is not prepared to ignore. Being the official UK distribution partner for Dolly
Parton’s Imagination Library, enrolling our employees’ children onto the
programme and also offering our staff language development courses, Air
Business has long recognised its social responsibility to assist in driving up literacy
levels.”
ENDS
Want to learn more about the Pledge? Check out the National Literacy Trust's coverage on the Pledge here.
Want to learn more about the Pledge? Check out the National Literacy Trust's coverage on the Pledge here.